Privacy policy

Privacy Policy

**Last updated: 5 June 2026**

This Privacy Policy describes how Ti-GO Sports Limited ("Ti-GO", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or use our services, make a purchase from www.tigobikes.com (the "Site"), or otherwise communicate with us (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as a user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.

We are Ti-GO Sports Limited, a company registered in England and Wales under company number 13743925, with our registered office at The Oast, East Malling Trust Estate, East Malling, West Malling, ME19 6BJ, United Kingdom. We are the "controller" of your personal information, which means we are responsible for deciding how it is held and used. We are committed to handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge the collection, use, and disclosure of your information as described in this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

What Personal Information We Collect

The types of personal information we collect depend on how you interact with our Site and use our Services. When we use the term "personal information", we mean information that identifies, relates to, describes, or can be associated with you.

Information You Provide Directly to Us

- **Basic contact details** including your name, address, phone number, and email address.
- **Order information** including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- **Account information** including your username, password, and security questions.
- **Shopping information** including the items you view, add to your cart, or add to your wishlist.
- **Customer support information** including any information you include in communications with us.

Some features of the Services may require you to provide certain information. You may choose not to provide it, but doing so may prevent you from using those features.

Information We Collect Through Cookies and Similar Technologies

We automatically collect certain information about your interaction with the Services ("Usage Data") using cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services. See the **Cookies** section below for more detail and for how to manage your choices.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g. card or bank details and billing address) to process your payment and fulfil your orders.
- Analytics and advertising partners, who may collect information automatically using technologies such as pixels, web beacons, software development kits, and cookies when you visit our Site, open or click our emails, or interact with our advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, or for any third party's own policies or practices. See **Third-Party Websites and Links** below.

How We Use Your Personal Information and Our Lawful Bases

Under UK GDPR, we must have a lawful basis for using your personal information. We rely on the following:

- **To provide our products and services (lawful basis: performance of a contract).** We use your personal information to process payments, fulfil and deliver your orders, send you transaction-related notifications (purchases, returns, exchanges), arrange shipping, facilitate returns and exchanges, and to create, maintain, and manage your account.
- **For marketing and advertising (lawful basis: consent and/or legitimate interests).** We use your personal information to send marketing and promotional communications and to show you relevant advertisements. Where required by law, we will only send electronic marketing with your consent, and you can withdraw consent or opt out at any time.
- **For security and fraud prevention (lawful basis: legitimate interests and legal obligation).** We use your personal information to detect, investigate, and act on possible fraudulent, illegal, or malicious activity, and to keep our Services secure.
- **To communicate with you and improve our Services (lawful basis: legitimate interests).** We use your personal information to provide customer support, respond to you, and maintain our business relationship with you.
- **To comply with our legal obligations (lawful basis: legal obligation).** For example, to keep records required by law and respond to lawful requests from authorities.

If you register an account, you are responsible for keeping your login credentials safe. We recommend you do not share your username or password with anyone. If you believe your account has been compromised, please contact us immediately.

Cookies

Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and Services (including remembering your actions and preferences), to run analytics, and to better understand how the Services are used. We may also permit third parties and service providers to use Cookies on our Site to tailor content, products, and advertising.

We use a cookie consent management tool on our Site that allows you to accept or reject non-essential Cookies. You can change your preferences at any time using the cookie settings on our Site. Most browsers also let you remove or reject Cookies through your browser controls. Please note that blocking or removing Cookies may affect your experience and cause some features to work incorrectly or become unavailable.

For specific information about the Cookies used to power our store with Shopify, see https://www.shopify.com/legal/cookies.

Mobile Messaging Service (SMS)

Our SMS/text messaging service (the "Service") is operated by Ti-GO Sports Limited. Your use of the Service constitutes your agreement to these terms. We may modify or cancel the Service or any of its features, and may modify these terms, at any time as permitted by applicable law; your continued use after any change constitutes acceptance of that change.

By consenting to our SMS/text messaging service, you agree to receive recurring SMS/text messages from or on behalf of Ti-GO Sports Limited to the mobile number you provided. Messages may be sent using automated technology. Service-related messages may include order updates and account alerts. Promotional messages may include offers, specials, and cart reminders.

You do not have to sign up for this programme in order to make any purchase, and your consent is not a condition of any purchase. Participation is entirely voluntary.

We do not charge for the Service, but you are responsible for any charges from your mobile provider. Message frequency varies. Message and data rates may apply.

You may opt out at any time by replying **STOP** to any message, or by clicking the unsubscribe link (where available) in any message. You will receive a one-time opt-out confirmation. For help, reply **HELP** to any message or email ride@tigobikes.com.

We may change any telephone number or short code used to operate the Service and will notify you of such changes. Mobile carriers are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number, and to re-enrol with any new number.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:

- With vendors and service providers who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping).
- With business and marketing partners, including Shopify, to provide services and advertise to you. These partners use your information in accordance with their own privacy notices.
- When you direct, request, or otherwise consent to our disclosure of information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or insolvency; to comply with applicable legal obligations (including responding to lawful requests from authorities); to enforce any applicable terms; and to protect or defend the Services, our rights, and the rights of our users or others.

User-Generated Content

The Services may allow you to post product reviews and other user-generated content. If you submit content to any public area of the Services, it will be public and accessible by anyone. We do not control who will access information you choose to make available to others and cannot ensure that those who access it will respect your privacy or keep it secure.

Third-Party Websites and Links

Our Site may link to websites or platforms operated by third parties. If you follow links to sites we do not control, you should review their privacy and security policies. We are not responsible for the privacy, security, or content of such sites. Our inclusion of a link does not imply endorsement.

Children's Data

The Services are intended to be used by adults (for example, parents and guardians purchasing on behalf of children). The Services are not directed at children, and we do not knowingly collect personal information from children. In the UK, the age at which a child can consent to the processing of their personal information in relation to online services is 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below and we will take steps to delete it.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit, so we recommend you do not use unsecure channels to share sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies and contracts.

Your Rights and Choices

Under UK GDPR, you have the following rights in relation to your personal information. These rights are not absolute and may only apply in certain circumstances.

- **Right to be informed** about how your personal information is used (this Privacy Policy).
- **Right of access** to the personal information we hold about you.
- **Right to rectification** of inaccurate or incomplete personal information.
- **Right to erasure** ("right to be forgotten") in certain circumstances.
- **Right to restrict processing** of your personal information in certain circumstances.
- **Right to data portability** — to receive your personal information in a portable format and, where technically feasible, have it transferred to another controller.
- **Right to object** to processing based on legitimate interests, and to direct marketing at any time.
- **Right to withdraw consent** at any time, where we rely on your consent.

To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding. You may also authorise an agent to make a request on your behalf, in which case we may require proof of their authorisation. We will respond within the timeframe required by law (usually one month). We will not discriminate against you for exercising your rights.

To opt out of promotional emails, use the unsubscribe link in any of our marketing emails. If you opt out, we may still send you non-promotional messages, such as those about your account or orders.

International Transfers

We may transfer, store, and process your personal information outside the UK, including in countries that may not provide the same level of protection as UK law. Where we transfer your personal information out of the UK, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission's Standard Contractual Clauses, or transfers to countries the UK Government has determined provide an adequate level of protection.

Complaints

If you have a complaint about how we handle your personal information, please contact us first using the details below so we can try to resolve it. You also have the right to lodge a complaint with the UK's supervisory authority, the **Information Commissioner's Office (ICO)**:

- Website: https://ico.org.uk
- Helpline: 0303 123 1113

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:

- **Phone:** 01622 278 558
- **Email:** ride@tigobikes.com
- **Post:** Ti-GO Sports Limited, The Oast, East Malling Trust Estate, East Malling, West Malling, ME19 6BJ, United Kingdom